Director of Digital Marketing


2017-Present

From establishing relations and working alongside major brands such as Adidas. Create a user-friendly e-commerce storefront, alongside shopping campaign development for various digital platforms.

- Ranked in the top 1% of highest trafficking stores in Shopify.

-increased company growth by 45% since the start of my tenure.

- Increased abandon cart email success rate to 12%; global average is 7%.

- Increased creative content engagement, both paid and organically. Resulting in a higher CTR along with increased web traffic.

-Created and monitored paid advertising campaigns. Including social media via power editor, google merchant, google search network, and display networks for Google Adwords. Noted spiked sales +42.6% during football season.

- Southeast USA product development rep

-Official supplier for football visors in the 2018 US Army All American game.

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